EmbroideredGem is a brand of modern ethnic clothing from Sumy region. In her collections, the creative director of the brand, Ms. Natalia, reinterprets traditional embroidery elements from different regions of Ukraine: Poltava, Slobozhan, Dnieper, Galicia, and, of course, her native Sumy region.

EmbroideredGem linen shirts and dresses in the exquisite Richelieu technique are particularly popular. All of the brand's items are made of natural linen.

EmbroideredGem's star fans include Jamala, Oleksandra Zarytska, Sonya Plakydiuk, Roksolana, Jerry Heil, and Tayanna.