"Crown of Slobozhanshchyna": a festive collection from the EmbroideredGem brand for the Independence Day of Ukraine

The brand of modern ethnic clothing EmbroideredGem continues to explore different regions of Ukraine. In her previous collections, the creative director of the brand, Ms. Natalia, turned to traditional ornaments and techniques of Sumy, Poltava and Dnieper regions, this time on the eve of Independence Day, the focus of attention was on the colorful Slobozhan region. Thus, on the designer's moodboard there was a fragment of embroidery of a unique Bohodukhiv towel of the late 19th century from the collection of the Ivan Honchar Museum, as well as paintings on Ukrainian themes by the native of Chuguiev Ilya Repin and portraits of the Kharkiv public figure, teacher and philanthropist Khrystina Alchevska in national dress.

"Today, Slobozhanshchyna is a front-line region. Kharkiv suffers from rocket attacks every day. In my new collection, I wanted to show the beauty of this land, its Ukrainian essence. The name "Wreath of Slobozhanshchyna" has a double meaning. First of all, it is, of course, a wreath of fantasy flowers that we "gathered" on a Bohodukhiv towel and transferred to dresses and blouses, but it is also a collection and interweaving of prominent names of Slobozhanshchyna - cultural and public figures who preserved and developed this region centuries ago and who inspire us today. We must remember them and continue their work," says Ms. Natalia.

The face of the new EmbroideredGem collection for Independence Day is Ukrainian model, volunteer, and military photographer Ilona Verbova.

“My first trip to the front as a volunteer was to the Kharkiv region. Then I saw war with my own eyes for the first time: a destroyed city, burned equipment... When my beloved joined the army and they were transferred to the Donetsk region, I decided that I had to be next to him and moved to Kramatorsk. There I started taking photos and videos of my husband and his brothers. That's how my journey as a military photographer began. It's an honor for me to work with these people. I want Ukrainians to know the faces of real heroes who defend our freedom every day. It's important to capture their personalities in history,” says Ilona.

In the shots, taken on film by fashion photographer Anna Goncharova, a fragile girl poses against the backdrop of Ukrainian nature in dresses and shirts with lush floral patterns. The images are complemented by embroidered collars, scarves, and aprons.

Dress "Anna"

Dress "Anna"

Dress "Anna"

₴21,500.00 UAH
₴21,500.00 UAH