Look of the day: Oleksandra Zaritska from the band KAZKA in a luxurious embroidered dress EmbroideredGem

Stylish look with ethnic motifs

The soloist of the KAZKA group Oleksandra Zaritska masterfully combines Ukrainian ethno and modern trends . And it's not just about her songs, but also about her wardrobe. Today, the girl showed a new stylish look in an embroidered dress. On her Instagram, the girl published a photo in which she poses in an elegant black dress with lace in the "Richelieu" technique and a large bow at the waist from the "Memories" collection from the EmbroideredGem brand.

Designer Natalia Kyrychenko and intangible cultural heritage expert Yaryna Sizyk were inspired to create this dress by festive family photos of Ukrainians from the early 20th century.

Thanks to Ms. Yaryna's many years of experience, the brand's team managed to combine modern fashion trends and authentic elements of the national costume. The central element of the dress was the Sumy bow - a noticeable accessory that was loved by fashionistas from this region, native to the EmbroideredGem brand. "We have been working for many years to popularize Ukrainian traditional techniques, constantly looking for new interesting solutions for embroidered clothing. I am happy that our things appear in the wardrobes of such beautiful and talented representatives of youth as Ms. Zaritska. Behind them is the future, and this future has a Ukrainian sound," says designer Natalia Kyrychenko.