Pop-Up Store Paris
In April 2022, EmbroideredGem was featured at the Paris Pop-Up Store, which was organized to support Ukraine during a full-scale invasion.
EmbroideredGem managed to introduce foreigners to our ethnic clothing and popularize current narratives about the value of Ukrainian culture, as well as communicate with French influencers and personally talk about the situation in Ukraine.
The proceeds from the event were transferred to charitable funds in support of the Armed Forces of Ukraine.